Create a marketing diagram

Use the Marketing Charts and Diagrams template to create drawings for process modeling, benchmarking, simulation and improvement, path routing, time and cost analysis, activity-based costing, product portfolios, scope and marketing mix, product life and adoption cycles, market and resource analysis, and pricing matrices.

What do you want to do?

Create a circle-spoke drawing

Create a market analysis drawing

Create a marketing mix drawing

Create a matrix

Create a pyramid drawing

Create a circle-spoke drawing

Circle-spoke diagram

  1. On the File menu, point to New, point to Business, and then click Marketing Charts and Diagrams.

  2. From Marketing Diagrams, drag a Circle-spoke diagram shape onto the drawing page. Choose the number of outer circles you want, and then click OK.

    Tip: To add or delete outer circles later, right-click the circle-spoke diagram, click Set Number of Circles, and then select a different number of circles.

  3. Drag a selection handle Selection handle image to resize the circle-spoke diagram as needed.

  4. Reposition an outer circle by dragging the yellow control handle Control handle image - yellow diamond in the center of it.

  5. To add text to a circle, select the circle-spoke diagram, click an individual circle to subselect it, and then type.

Top of Page

Create a market analysis drawing

Market analysis diagram

  1. On the File menu, point to New, point to Business, and then click Marketing Charts and Diagrams.

  2. From Marketing Diagrams, drag a Market analysis shape onto the drawing page.

  3. To resize the shape, drag a selection handle.

  4. To add text to a region in a market analysis shape, select the shape, click to subselect the area you want, and then type.

    Notes: 

    • Text added to the inner boundary of a market analysis shape may be hidden behind the center rectangle. Use the Text Block tool Button image to rotate or relocate the text as necessary.

    • The center rectangle of a market analysis shape can also be used to display graphic elements, such as rectangles and arrows that represent a process.

Top of Page

Create a marketing mix drawing

Marketing mix diagram

  1. On the File menu, point to New, point to Business, and then click Marketing Charts and Diagrams.

  2. From Marketing Diagrams, drag the Marketing Mix shape onto the drawing page. Drag selection handles Selection handle image to resize the shape.

  3. To replace text, subselect the section of the Marketing Mix shape you want, and then type.

  4. To change the color of the shape, select the shape, and then select the color you want from the Fill Color palette. To change the color of the interior circle, click to subselect it, and then select the color you want from the Fill Color palette.

Tip: You can add other shapes such as rectangles and squares to your diagram, and then create layers using different colors and text to add additional information to your Marketing Mix diagram.

Top of Page

Create a matrix

Ansoff matrix diagram

  1. On the File menu, point to New, point to Business, and then click Marketing Charts and Diagrams.

  2. From Marketing Diagrams, drag a Matrix shape onto the drawing page. Drag a corner selection handle on the shape to resize it as needed.

  3. To add text to the matrix, select it, and then subselect one of its squares or labels. Type to replace existing text.

Top of Page

Create a pyramid drawing

3-D pyramid diagram

  1. On the File menu, point to New, point to Business, and then click Marketing Charts and Diagrams.

  2. From Marketing Diagrams, drag a Triangle or 3-D pyramid shape onto the drawing page. Select the number of levels you want, and then click OK.

  3. To resize a triangle or pyramid, drag a selection handle Selection handle image .

  4. To add text to a triangle or pyramid, select it, click to subselect one of its levels, and then type.

    Tip: You can use the shortcut menu of the Triangle shape to change the number of levels, add space between the levels, and switch from a 3-D to a 2-D appearance.

  5. To add a title, from Borders and Titles, drag a Title block shape onto the page. With the shape selected, type a title.

Tip: To change the color of a pyramid, right-click the 3-D pyramid shape, and then click Set pyramid color. Select the color you want, and then click OK.

Top of Page

Share Facebook Facebook Twitter Twitter Email Email

Was this information helpful?

Great! Any other feedback?

How can we improve it?

Thank you for your feedback!

×