Apply an animation effect to text or objects
In PowerPoint 2013 and later, you can apply animation effects (motion) to text, pictures, shapes, SmartArt graphics, and more, so they play in your slide show.
Select the object or text on the slide that you want to animate.
On the Animations tab, click Add Animation, and pick an animation effect.
More about animating text and objects
There are four different types of animation effects:
Entrance effects make an object fade gradually into focus, fly onto the slide from an edge, or bounce into view.
Exit effects include making an object fly off of the slide, disappear from view, or spiral off of the slide.
Emphasis effects include making an object shrink or grow in size, change color, or spin on its center.
You can use Motion Paths to make an object move up or down, left or right, or in a star or circular pattern (among other effects). You also can draw your own motion path.
You can use any animation by itself, or combine multiple effects together. For instance, to make a line of text fly in while it grows, apply a Fly In entrance effect and a Grow/Shrink emphasis effect to it. Click Add Animation to add effects, and use the Animation Pane to set the emphasis effect to occur With Previous.
See also: Change or remove animation effects.