Apply an animation effect to text or objects
In PowerPoint 2013, you can apply animation effects (motion) to text, pictures, shapes, SmartArt graphics, and more, so they play in your slide show.
Note In PowerPoint, animations are not the same as transitions. A transition animates the way one slide changes to the next. To add a transition, see Add transitions between slides.
Select the object or text on the slide that you want to animate.
On the Animations tab, click Add Animation, and pick an animation effect.
More about animating text and objects in PowerPoint 2013
There are four different types of animation effects in PowerPoint 2013:
Entrance effects. For example, you can make an object fade gradually into focus, fly onto the slide from an edge, or bounce into view.
Exit effects. These effects include making an object fly off of the slide, disappear from view, or spiral off of the slide.
Emphasis effects. Examples include making an object shrink or grow in size, change color, or spin on its center.
Motion Paths. You can use these effects to make an object move up or down, left or right, or in a star or circular pattern (among other effects). You also can draw your own motion path.
Tip The gallery of animation effects on the Animations tab shows only the most popular effects. Get even more possibilities by clicking Add Animation, scrolling down, and clicking More Entrance Effects, More Emphasis Effects, More Exit Effects, or More Motion Paths.
You can use any animation by itself, or combine multiple effects together. For instance, to make a line of text fly in while it grows, apply a Fly In entrance effect and a Grow/Shrink emphasis effect to it. Click Add Animation to add effects, and use the Animation Pane to set the emphasis effect to occur With Previous.
See also: Change or remove animation effects.