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You can animate a single word on a slide to emphasize a point. You can apply Shimmer, Wave, or any other emphasis effect to text within a shape, text box, or text placeholder. Most animation effects apply to all text on the slide, so to animate a single word, follow these basic steps:

  1. Insert a shape and add text to it.

  2. Format the text.

  3. Format the shape.

  4. Apply the animation effects you want.

The following example provides details for each of these steps.

Insert a shape with text

  1. On the Home tab, click Shapes > Rectangle, and then click or anywhere on your slide to insert the shape.

  2. Ctrl+click the shape, click Edit text, and then type the text you want to animate. In our example, we'll type WOW!.

    Edit the shape text so it says WOW!

Format the text

  1. On the slide, select the text.

  2. On the Home tab, in the Font group, apply any formatting, such as font settings or colors, that you want. For example, click the arrow next to Font Color  Font Color to choose a different color.

Format the shape

  1. Double-click the shape, and in the properties pane on the right, go to Format Shape > Shape Options.

    Format the shape in the properties pane on the right
  2. Under Fill, choose No fill.

  3. Under Line, choose No line.

  4. Place the shape so the text is where you want it. Your slide now looks something like this:

    Align the shape text with the regualr text so it looks the same

Animate the text

Now let's add Fly in and Spin animations to the text.

  1. Select the shape text and click the Animations tab.

  2. Click Fly in in Entrance Effects.

    Choose Fly in on the animations tab
  3. Select the text again and click Spin in Emphasis Effects. The Animations property pane now looks like this:

    Set animation options in the properties pane
  4. (Optional) In the Animations property pane, select each animation step and adjust the Effects options and Timing settings as required. Learn more.

  5. To preview the animation, select the first animation and click Play From.

See also

Animate bullet points one at a time

Animate text and objects

Animate text and objects with motion paths

Change or remove animation effects

Insert a shape with text

  1. On the Home tab, under Insert, click Shape, point to Rectangles, and then select a rectangle.

  2. In your presentation, drag the pointer to create a rectangle, and then type the word WOW in the rectangle.

Format the text

  1. On the slide, select the text.

  2. On the Home tab, under Font, apply any formatting that you want. For example, click the arrow next to Font Color  , and then click a dark color, such as black.

Format the shape

Shapes have a fill and line color associated with them. To make the word "WOW" resemble other text, you have to delete the fill and line color.

  1. Click the shape's border, and then click the Format tab.

    A blue border appears around the shape. The shape should look similar to the following illustration.

    Selected shape with text

  2. Under Shape Styles, click Fill, and then click No Fill.

  3. Under Shape Styles, click Line, and then click No Line.

    The shape should now have no fill and no line, and should look similar to the following illustration.

    Selected Shape with text and new format

Animate the text

  1. On the slide, select the text.

  2. On the Animations tab, under Emphasis Effects, click Font Color.

    Animations tab, Emphasis Effects group

  3. Under Animation Options, click Reorder, and then under Effect Options, on the Property pop-up menu, click the color that you want to use.

    Animations tab, Animation Options group

  4. To preview all animation effects on the slide, on the Animations tab, under Preview, click Play.

    Animations tab, Preview group

    Tips: 

    • Each animation effect is represented on the slide by a number  Animation number  next to the object, which indicates the order that it will play in.  If two animation effects are set to play at the same time, they are represented by a numbered stack  Animation numbered stack.

    • You can change other animation options, such as the speed or how the animation starts. For more information, see Change animation order, speed, or how it starts.

See also

Animate bullet points one at a time

Change animation order, speed, or how it starts

Animate text and objects with motion paths

Change or remove animation effects

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