Bing for business bookmarks management

Bookmarks in Bing for business make it possible for admins and editors to publish and promote the best possible results for business-related queries to people within the organization. Bookmarks help people quickly find internal resources, internal and external sites, and tools simply by searching for them on Bing, which can save valuable time and reduce friction and frustration.

Each bookmark is a combination of a URL and list of queries to trigger that URL. A bookmark is triggered when a user is signed in to Bing with his or her work account and enters one of the queries that have been added by a Bing for business admin or editor to trigger that bookmark.

Creating and managing bookmarks

Default bookmarks:

Bing for business provides two sets of default bookmarks in English-speaking markets (based on tenant location): published and suggested. Default bookmarks provide a quick way to start creating bookmarks and set examples of what bookmarks look like. Take a look at them before starting to create bookmarks.

Default published bookmarks are bookmarks for searches about Bing for business, help for Windows, and Office apps. These are published by default and are available for your users to search and discover. You can edit these bookmarks at any time.

Default suggested bookmarks are there for you to easily add your internal URLs and create bookmarks for the most common work-related searches, such as employee benefits, time and expense reporting, submitting purchase orders, and getting help from IT services. In the Suggested category, click an item in the list to add the missing fields, such as the relevant internal URL and description, and then click Publish

If you already have bookmarks in your tenant, you will see default bookmarks at the top of your list, with bookmarks ordered by "Modified" date (default ordering). If we find that there are already bookmarks with the title or URL of default bookmarks, we will discard the default bookmarks. We will not publish or put them in the Suggested list, and we will not modify the existing bookmarks in any way. 

To create a bookmark:

  1. Navigate to the Bing for business Admin portal.

  2. Click Bookmarks in the left navigation.

  3. Click Add bookmark at the top of the page. The Edit bookmark page displays, with an initially empty preview of what the bookmark card will look like in the business results. This preview will update as you enter the required information.

  4. Add the Bookmark title. This is the title that will appear as the heading of the bookmark when it is shown in the business results. The title can be up to 60 characters long.

  5. Add the URL to specify the location of the business resource the bookmark will point to.

  6. Add a Bookmark description. This is a description of the business resource the bookmark is pointing to. This description will help the user understand what the bookmark is about. The description can be up to 300 characters long.

  7. Add Keywords. Enter keywords that you want to associate with the bookmark. When a user enters any of the keywords added here as a search term on Bing, they will see the bookmark as part of the results.

  8. Choose whether to Automatically match similar keywords. When this option is selected, Bing for business will automatically expand the keywords entered in the keywords field and enable broader matching of search terms.

  9. Optional: Enter Reserved keywords. If a keyword triggers multiple bookmarks, Bing for business will place the most popular link at the top and show the others as related links. You can enter one or more reserved keywords to ensure that a link is always shown as the main link for those keywords. Reserved keywords cannot be shared across multiple bookmarks. 

Bookmark settings

Bookmark settings provide additional control over when a bookmark that you have created will be shown. The following settings are available:


The Dates setting allows you to set a start date (as well as an optional end date) for the bookmark. When setting a date range, the bookmark will only be shown during that date range.


The Country/region setting allows you to select the countries or regions in which the bookmark will be shown.


The Groups setting allows you to limit visibility of the bookmark to members of a group. For example, if you have bookmarks that pertain only to HR, you could map this to a corresponding HR security group.

Device & OS 

The Device & OS setting allows you to limit the bookmark to a specific device type or operating system.

Targeted variations

This setting allows you to vary the content of the bookmark based on a user's device and location.

Bookmark states

The Boookmarks page displays information in four lists:


Published bookmarks are the bookmarks that are live for end users.


When you are still working on a bookmark and not yet ready to publish, you can save it as a draft by clicking Save to draft. Click the Draft list to pick up where you left off. 


This view contains bookmarks that are set to go live on a future date. These bookmarks automatically move to Published when they go live. After they expire, you will see an Expired view, in addition to the four default lists. This section has bookmarks that automatically expire. 


This list includes bookmark candidates suggested by other people or automatically by the system. 

Bookmark filters

You can use the filter tool Shows the Filter button, which opens the Filters pane in the top right corner of the Bookmark page to filter bookmarks by date using the date slider, or by person using the Modified by filter. You can use both to get a more specific view. For example, you can set the date slider to 30 days and select a name to view the bookmarks modified by that person in the last 30 days.

Export bookmarks

The Export feature enables you to export all bookmarks into a .csv format.

To use it, click the Export button in the top right corner of the Bookmarks page. It will create a .csv file that you can save or open.

The .csv file will include following columns from the fields used in bookmark editing:






Reserved Keywords

Start Date

End Date




Targeted Variations

Last Modified

Last Modified By


You are familiar with these labels from bookmark editing. Last Modified and Last Modified By are included to help you filter further on the list to make it easier to find the set of bookmarks you want to review. These fields should not be edited.

Id is unique, and you should not edit this field.

The Export feature will export all the bookmarks, including draft, suggested, scheduled, and published. You can filter on the State column to review a subset of bookmarks with these states.

Import Bookmarks

You can import a .csv file to bulk edit or bulk create bookmarks. Import is also great for bulk saving bookmarks to draft to work on later.

To import bookmarks:

  1. Download the .csv template by clicking on the Import button in the right top corner of the Bookmarks page, and then clicking Download bookmarks template.csv

  2. Save and open this file.

  3. Fill in the template and save the file. You can also export existing bookmarks, modify them, and import them back. 

  4. To import, click Import again.

  5. Click Browse and navigate to the file you want to import.

  6. Click Import at the bottom of the Import bookmarks pane.

When you open the file, the Bing for business admin portal will check it for required fields. If fields are missing or the data is invalid for creating a bookmark, you will get an error. Depending on the error, a log file may be generated with more information about which rows and column needs to be fixed. You can fix the faulty fields and try again.

Note: Until all errors are fixed, you will not be able to create or edit any bookmarks.

Note that the fields in the template .csv file are same as the fields of an exported bookmark file. You can export, bulk edit, and import the edits, or you can start with an empty template to bulk create new bookmarks.

Not all the fields are required, and depending on the state of the bookmark, the required fields change. Again, depending on the state, bookmarks will be saved as draft, suggested, or scheduled, or they will be published directly.

The following guidelines describe required and recommendd fields for importing bookmarks.

See also

Learn more about the other Bing for business pages:


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