About ads in Mail for Windows 10

You may be seeing ads in Mail for Windows 10. This article helps answer frequently asked questions about that experience.

Why am I seeing ads in Mail for Windows 10?

Consistent with consumer email apps and services like Outlook.com, Gmail, and Yahoo Mail, advertising allows us to provide, support, and improve some of our products. We're always experimenting with new features and experiences. Currently, we have a pilot running in Brazil, Canada, Australia, and India to get user feedback on ads in Mail.

Where are ads found in Mail?

Outlook.com users with Focused Inbox turned on will see ads in the ‘Other’ view of your inbox. If Focused Inbox is turned off or you are using a third party email account like Gmail, you will see ads at the top of your inbox.

Which versions of Mail have ads?

Ads will be visible on Windows Home and Windows Pro but not on Windows Enterprise or Windows EDU.

Which account types will see ads?

Ads will be visible for non-work accounts, such as Outlook.com, Gmail, and Yahoo Mail. Ads will not be visible for non-work accounts with an Office 365 subscription tied to their email address, or when viewing your work email accounts like Exchange Online or Exchange Server.

Are ads in Mail interest-based? 

Yes. Windows generates a unique advertising ID for each user on a device. When the advertising ID is enabled, both Microsoft apps and third-party apps can access and use the advertising ID in much the same way that websites can access and use a unique identifier stored in a cookie. Mail uses this ID to provide more relevant advertising to you.

Additionally, for users who have logged into Windows with a Microsoft Account, Mail may use your demographic information to make ads more relevant to you.

You have full control of Windows and Mail having access to this information and can turn off interest-based advertising at any time. If you turn off interest-based advertising, you will still see ads but they will no longer be as relevant to your interests.

Microsoft does not use your personal information, like the content of your email, calendar, or contacts, to target you for ads. We do not use the content in your mailbox or in the Mail app.

More details about how ads are targeted can be found in the Microsoft Privacy Statement.

How do I opt out of interest-based ads?

You can turn off the Windows advertising ID in Privacy Settings.

  1. Go to Start The Start Menu button. , then select Settings > Privacy > General.

  2. Choose your preferred setting for Let app use advertising ID to make ads more interesting to you based on your app usage.

To manage your Microsoft Account ad settings, toggle the Interest-based ads: Microsoft account setting on your privacy dashboard.

Can I dismiss ads?

You can temporarily dismiss an ad using the trash can when hovering over the ad.

You can permanently remove ads by buying an Office 365 Home or Office 365 Personal subscription. Buying an Office 365 subscription will also provide additional premium features for an Outlook.com account such as a 50GB mailbox, advanced protection against phishing and malware, and premium support. Visit Outlook.com for more details.

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