In PowerPoint 2013 and later, you can apply animation effects (motion) to text, pictures, shapes, SmartArt graphics, and more, so they play in your slide show. For example, you can make words or text appear one line at a time. Build a slide presentation that animates bullet points or even production credits.
Note: In PowerPoint, animations are not the same as transitions. A transition animates the way one slide changes to the next. To add a transition, see Add, change, or remove transitions between slides.
Select the object or text on the slide that you want to animate.
On the Animations tab, click Add Animation, and pick an animation effect.
Some entrance and exit effects (such as Flip, Drop, and Whip) and some emphasis effects (such as Brush Color and Wave) are available only for objects that contain text. If you want to apply an animation effect that isn't available for this reason, try adding a space inside your object.
More about animating text and objects
There are four different types of animation effects:
Entrance effects make an object fade gradually into focus, fly onto the slide from an edge, or bounce into view.
Exit effects include making an object fly off of the slide, disappear from view, or spiral off of the slide.
Emphasis effects include making an object shrink or grow in size, change color, or spin on its center.
You can use Motion Paths to make an object move up or down, left or right, or in a star or circular pattern (among other effects). You also can draw your own motion path.
Important: To make sure that animations play when you present your slide show, make sure that when you go to Slide show > Set Up Slide Show that the Show without animation box is cleared. If this box is checked, animations will show when you preview your slide show, but not when you present.
You can use any animation by itself, or combine multiple effects together. For instance, to make a line of text fly in while it grows, apply a Fly In entrance effect and a Grow/Shrink emphasis effect to it. Click Add Animation to add effects, and use the Animation Pane to set the emphasis effect to occur With Previous.
Tip: The gallery of animation effects on the Animations tab shows only the most popular effects. Get even more possibilities by clicking Add Animation, scrolling down, and clicking More Entrance Effects, More Emphasis Effects, More Exit Effects, or More Motion Paths.
See also: Change or remove animation effects